There was a time when not one, but two Fabians decided to develop a contemporary sans serif. The occasion was the KD Lounge at the HTWG Konstanz – an exhibition of works in the field of communication design. So Fabian Fohrer and Fabian Huber set to work in 2015 and developed the font ‘Moderat’ in regular and bold weights. Six years and 40 typefaces later, a design student is sitting in a lecture hall somewhere in Düsseldorf and decides to analyze this font and use it as a typographic playing field.

My compendium deals with the question of how to use this moderate-looking font in an interesting and exciting way. To this end, it was analyzed down to its smallest components and used in a wide variety of scenarios. The meme and internet pop culture was chosen as the overarching theme due to its modern orientation, with the phenomenon of the dogecoin in particular playing a key role and setting humorous accents. The minimal stroke contrast and the characteristic combination of geometric shapes and angular accents give the font a wide range of effects and open up a world of different application scenarios. The result is a 110-page hardcover book that illuminates the font from every conceivable angle.

In the following case study you will find some excerpts.