Highly precise and uncompromising – the Japanese manufacturer of camera lenses has stood for impeccable quality since 1950. With the help of a joint campaign with Tamron and Foto Leistenschneider, the aim was to raise awareness of the brand and focus primarily on the interchangeable lenses. The main highlight here is the speed of the autofocus.
Conzept, art direction, illustration:
Copywriter:
DoP, postproduction:
Lukas Stache
Julius Rost
Julian Huke
The concept was implemented as a cross-media campaign, with the 30-second video at its core. For social media, adverts were placed on Meta, TikTok, YouTube, Twitter/X and Pinterest. There were also display adverts, which were played on various websites via UPPR’s affiliate network and achieved almost 100,000 impressions. These led viewers to the corresponding landing page in the online shop as part of a traffic campaign. The campaign was also played out offline via posters and LED screens to pick up potential customers at several touchpoints along their customer journey.
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